Pegasus Jerky Company came to us with a branding problem: their artisanal beef jerky packaging was generic and felt lacking in identity compared to other brands on the shelf. They wanted a fresh visual identity that paid homage to their roots in Dallas, TX while telling a bold new story.
Leaning into the existing red and black theme, North Sixty Four updated the Pegasus and name treatment, and expanded the color palette through the beef jerky packaging by incorporating the color of a featured ingredient to not only stand out, but to do so with intent and a strategic approach.
Pegasus Jerky Company in all Central Market locations across Texas.
Pegasus Jerky is the perfect high protein post-workout snack.
The family-owned Pegasus Jerky Company team sampling at an SMU Football event.
We lead the charge on Pegasus Jerky Company's brand messaging across platforms while maximizing new and existing partnerships with Central Market + Southern Methodist University in Dallas.
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