The family-owned and Texas-based Pegasus Jerky Co approached us with a solid foundation: a logo and packaging already in place. But they were ready to level up. They wanted a bold, standout identity that could hold its own in the fiercely competitive world of beef jerky brands.
We took the reins and leaned hard into their namesake: the Pegasus. The result? A fresh, fearless visual direction that soars above the competition.
STRIKING, ICONIC + UNMISTAKABLY TEXAS.
We helped Pegasus Jerky Co to develop and refine its brand messaging across platforms while maximizing new and existing partnerships with Central Market + SMU.
We designed product packaging, social media assets, advised on video and photo content, and updated their template website to reflect the new branding.
